4. 055

Summer 2024
This August, the city of Florence decided they wanted to expand their current cultural initiative Estate Fiorentina to include local food producers and artisans. Their festival invites tourists and Florentine citizens to come out and enjoy locally produced food and have a refreshing walk in Cascine Park at night during the hottest days of August. I named the event 055 because this is the area code for Florence, Italy. Numbers transcend most languages. This name and the logo was made to appeal to locals and tourists because of its easy recognizability. The color family and imagery was chosen to represent Italian culture. Most of the colors were colors I found repeating throughout Florence. The typeface was influenced by the letterpress because of Florence’s long history of the letterpress. The structures and iconography featured with the logo are pulled from the architecture that exists in Cascine Park.