2. Appalachia Technical School

Spring 2024
Appalachia Technical School’s goal is to provide free education to those getting released from prison in Appalachia. The brand was developed to help Appalachian folk break the generational trauma that has existed for hundreds of years. This brand's voice was made to be professional and educational while appealing to folks getting out of prison. I want this brand to appeal to folks who may not have continued their education after K-12 classes. I created a logo and promotional material that uses traditional educational typefaces paired with colors and imagery that relate to the Appalachian region.