CHLOE M. COOKE
My creative practices are rooted in experimentation and play. I often create work that allows me to understand and discover more about the world through connections. The intersections between beauty and truth unravel before us as we move through life. These moments are often shaped by our entanglements—with ourselves, each other, our communities, and the land around us. The nonhuman experiences can show us the depths of humanity. When we document these quiet moments and intentionally weave discovery into our reality, we gain the ability to dream of new paths for ourselves and others.
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Synergy Lab
Synergy Lab is a print lab located at Appalachian State University, Boone, NC. Primarily serving students, they are looking to encourage students to use Synergy as their main print lab for personal and school projects. Mason Mccaffety and I redesigned Synergy Labs brand keeping in mind pritning practies. Looking ahead, Synergy hopes that students at Appalachian State are keener to print at Synergy, and that the print lab is more accessible and approachable to the student body.
While Synergy Lab acknowledges that we are moving into an era where much of art and design is digital, they believe that printed media is an essential component of the digital process.
The new Synergy Lab color palette is designed to invoke familiar tones of CMYK, but with a digital twist of increased saturation and vibrancy. This combination of digital and print reinforces the core job of the print lab, and creates a relationship between digital and print media.
The offered paper sizes are utilized as a core brand asset. When displaying student work and/or using flat rectangular shapes, they will always conform to one of these sizes.
Buisness Card for Print Technicians
Paper Menus of Synergy Labs Print Offerings
Social Media PostsStickers for Students
Door Front Mockup