CHLOE M. COOKE


My creative practices are rooted in experimentation and play. I often create work that allows me to understand and discover more about the world through connections. The intersections between beauty and truth unravel before us as we move through life. These moments are often shaped by our entanglements—with ourselves, each other, our communities, and the land around us. The nonhuman experiences can show us the depths of humanity. When we document these quiet moments and intentionally weave discovery into our reality, we gain the ability to dream of new paths for ourselves and others.


Branding
  1. Synergy Lab
  2. The Local
  3. In Bloom
  4. 055
  5. Appalachia Technical School

Publications
  1. RISO Guidebook
  2. Cultivating Practices
  3. Endangered Appalachia
  4. Sonder

Printed Matter
  1. Aquatic Appalachia RISO Animations
  2. Collective Calendar
  3. Infinitely Queer
  4. Textures of Living: A Collective Process Book


  Contact

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The Local




 
The Local is a Boone, NC favorite for both tourists and locals. Originally established as a casual gathering place for friends and family, the restaurant has since evolved into a more refined dining destination. To reflect this shift, the brand has been refreshed to better align with its elevated dining experience while still honoring its playful, community-driven roots.


This rebrand introduces the Demon Dog of Valle Crucis as a new brand element, updates the color palette, and modernizes the logo. Together, these changes enhance the restaurant’s atmosphere and help showcase its diverse menu and welcoming spaces.





I have many friends who work at The Local. While they all agree the restaurant is successful, many feel that the current brand feels disconnected and doesn’t consistently reflect everything the business has to offer its patrons. After talking to restraunt employees, I decided this brand must be revitalized by recapturing their care for thier communiy by highlighting the whimsical mountain charm and folklore of the land. This cultural uplift introduces local legends that spark curiosity among tourists while fostering a warm, cozey, familiar atmosphere for the locals who call Boone home.









The Demon Dog of Valle Crucis is a local legend to that many folks in Boone, NC know of. As part of The Local’s rebrand, this mischievous yet charming creature will serve as a brand mascot, appearing throughout various brand assets. His lighthearted, yet mishcievious poses 
show that he is a jolly spirit that runs around the Local. Sometimes causing trouble but mostly giving everyone a laugh. By incorperating the Demon Dog to the brand, The Local will be embracing local culture while inviting tourist to leanr more about Appalachian Culture in an engaging nature.